Shopify vs WordPress

If you're starting an online store, two names come up again and again: Shopify and WordPress (with WooCommerce). Both can run a great shop — they're just built for different kinds of owners. Here's a plain-English comparison to help you choose.

Shopify — simple and all-in-one

Shopify is a hosted, all-in-one platform. Hosting, security, payments and updates are handled for you, for a monthly fee. It's the faster, lower-stress way to launch, and it's hard to break — ideal if you want to focus on selling rather than managing tech. The trade-off is less deep customisation and ongoing platform fees.

WordPress + WooCommerce — flexible and yours

WooCommerce runs on WordPress, the software behind a huge share of the web. It's open and endlessly flexible — you can shape almost anything and you own your setup outright. That power comes with more responsibility: you (or your developer) handle hosting, security and updates. It shines when you want full control or a content-heavy site with a shop attached.

There's no "best" platform — only the best fit for how you want to run your business.

Cost, SEO and the honest verdict

On cost, Shopify is a predictable monthly subscription; WooCommerce can be cheaper to run but needs hosting and occasional maintenance. On SEO, both can rank well when built properly — the platform matters far less than clean structure, speed and good content. As a rule of thumb: choose Shopify if you want simple and quick; choose WooCommerce if you want flexible and fully owned.

Not sure which fits your products and budget? We build on both. Tell us about your store and we'll recommend the right one — honestly, even if it's the cheaper option.